I’ve got five old
mail order catalogues—one from Montgomery Ward, one from Charles Williams
Stores, and three from Sears, Roebuck & Company—the oldest from 1902, the
newest from 1938.
I use them all the time for reference.
They’ve all got fabulous illustrations, current prices; they transport me back
in time.
The other day, I was looking at
kitchen equipment (pots, pans, utensils, gadgets, soap dishes, dishracks, etc.)
to get a more accurate sense of a late 1920s kitchen -- and was surprised to
see bird cages smack in the middle of the kraut cutters, sausage stuffers, and food
choppers.
Bird cages? I
thought. Bird cages in the kitchen equipment section?
What’s with that?
So I checked four catalogues: two Sears, the Charles Williams and the
Montgomery Ward…all of them have bird cages in the kitchen section!
The 1930 Sears
catalogue has three floor cages in with the Sanitary Kitchen Cans and the mop
wringers: the Singever, the Aristocrat and the Duplex. The Singever (don’t you
love that name?) has a spring-mounted perch for some simulated tree branch
action; the Duplex can be used as a floor-mounted or a table-top cage.
Prices run from $3.98 to $5.35.
Montgomery Ward’s
1929 catalogue tucks the bird cages in with the canning and bottling supplies,
washboards and washtubs.
One cage, the Sturdy Footed Cage, comes in three colors: all bright
brass with either red trim, green trim or blue trim!
And has “perches, swings, unbreakable cups, tassel and wire mesh
seedguard…”
The cage is $2.75; the stand is an additional $2.65.
Last, but by no means
least, Charles Williams Stores comes in with a selection of cages beneath the
fruit and vegetable presses, the potato mashers and the waffle irons: A fancy
white enameled cage with colored lining; a “handsomely japanned” with two
perches, swing and two feed cups; a new style “oblong” cage with or without
guard.
Anyway, back to the
conundrum: Why were all the cages in the kitchen sections of the mail order
catalogues?
When I looked in the
1930 Sears catalogue, I found the answer: an oblong block of display art
featuring a housewife wiping her dishes; a bird cage (with canary) suspended in
the kitchen window.
“The Canary Bird,” the copy reads. “Our Ever Cheerful Companion”
Of course!
The kitchen: the warmest room in the house and the center of activity!